 |
Events |
|
|
|
Events |
|
2009 |
|
|
|
|
The 8th SPARC Japan Seminar 2009
"Marketing to Libraries Worldwide" |
|
|
| Time: |
February 2, 2010, 9:30-17:00 |
| Place: |
National Institute of Informatics |
| Outline |
|
|
The global economic crisis that started in the USA greatly affected the world of academic journal publication, namely publishers, libraries, and marketing companies. Now we are into the new year with such complex challenges looming over our heads as escalating journal prices and increased demand for open-access.
At this seminar we will have three guest speakers from abroad, Mr. Nick Evans, the Chief Operating Officer of the Association of Learned and Professional Society Publishers (ALPSP), Ms. Melinda Kenneway, Director of TBI Communications, an internationally prominent consultant of academic journals, and Mr. Tony O’Rourke, the head of the Marketing Department at the Institute of Physics (IOP). Their presentations will cover a wide range of topics, including the present situation of university libraries and the marketing strategies of scholarly journals. In addition, from Japan Ms. Mikiko Tanifuji, Manager of the Scientific Information Office at the National Institute for Material Science (NIMS), will speak about what a library requires and make some suggestions to Japanese academic journals from the point of view of both a journal publisher and librarian.
|
| Moderator: Yuko Nagai (The Zoological Society of Japan) |
Seminar: Free of charge
Lunch: ￥2,000 |
Please send an e-mail titled "The 8th SPARC Japan Seminar" to the following with your name, affiliation and e-mail address.
※We may use your contact information to let you know of any significant changes on this seminar or information on our future seminars.
Deadline: January 26, 2010
※Due to limited space (for 50 people), participation is limited to society publishers, researchers, librarians on a first-come, first-served basis.
Send to： SPARC Japan, Scholarly and Academic Information Division,
Cyber Science Infrastructure Development Department,
National Institute of Informatics, JAPAN
E-mail: co_sparc_all@nii.ac.jp FAX: +81-3-4212-2375 |
Nick Evans (Chief Operating Officer, ALPSP (The Association of Learned and Professional Society Publishers))
|
|
Nick Evans joined ALPSP in January 2005 as Membership Services Manager and
became Chief Operating Officer in 2007. He has responsibility for
publishing the ALPSP journal Learned Publishing as well as for the delivery
of the full range of services available to members including seminars,
training, research and publications and two cooperative services, the ALPSP
Learned Journals Collection and the ALPSP eBooks Collection. Nick has
worked in various branches of academic and more general publishing, having
started his career with William Heinemann Ltd in London. Before ALPSP he had
worked for six years for the International Labour Organization, a UN
specialized agency.
|
| |
Mikiko Tanifuji (General Manager of Scientific Information Office at NIMS (The National Institute for Materials Science)
|
|
Mikiko Tanifuji, General Manager of Scientific Information Office at the National Institute for Materials Science (NIMS), a national research laboratory in Tsukuba, Japan. She is a managing director of NIMS Library, and a publishing director of journal publishing, Science and Technology of Advanced Materials (STAM). She is also involved in a development of social network portals in materials science. One of her major projects “NIMS eSciDoc” is a co-development project with Max Planck Digital Library, which is one of core repository service of NIMS digital library. She is a member of SPARC Japan, Publishing Board of the Optical Society of Japan, SCOPUS Contents Selection and Advisory Board.
|
| |
|
|
|
Melinda Kenneway has worked within the scholarly communications environment for over 17 years. Her career began with Oxford University Press, with whom she worked for 13 years, achieving the position of Marketing Director for the Journals Division. Melinda became a Director of TBI Communications in early 2005. TBI is a marketing company working with a wide range of publishers and societies, author groups, libraries, and other intermediaries in the industry. Melinda holds a degree in Experimental Psychology from the University of Oxford.
|
| |
Tony O'Rourke (Assistant Director, Journals (Head of Sales and Marketing), IOP (Institute of Physics))
|
|
He completed his first degree in European Business Administration from Middlesex University and also graduated from one of the Germany’s leading Business Schools (Fachhochschule Reutlingen) in 1984. Since leaving university, Tony has spent his entire professional career working in publishing. Previous companies include VNU Business Publications and Chadwyck-Healey, now part of CSA ProQuest. At Chadwyck-Healey, Tony was part of the team which developed the market for electronic scholarly and business full-text databases, on CD-ROM at first and developing early business models for selling academic research content on the internet. He was involved in launching many web-based research tools for research in Humanities and Social Sciences. In 2000, he joined IOP Publishing a division of the British learned society, Institute of Physics. He is Assistant Director in the Journals division of IOP Publishing, with responsibility for sales and customer services.
He was appointed a Fellow of the Institute of Sales and Marketing Management in 2000. Tony is a Director and Member of the Council of ALPSP (the Association of Learned and Professional Society Publishers). He serves on the Publishers Association Serial Publishers Executive and works on several industry-wide committees. Outside of Publishing, Tony also serves as a Governor of a primary school in North Somerset.
Tony is married with has three children and lives just outside of Bristol, UK.
|
| |
|
|
|
The environment within which publishers and libraries operate has changed almost beyond all recognition. Our focus in the last decade has been on adapting our products and services to fit this new environment, but have we adapted our approaches to marketing them sufficiently? In this talk Melinda will challenge publishers to raise their game and find better ways to attract the interest and build loyalty of library buyers.
|
| |
|
