[Outline of current research]
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Research on a cross-country comparative study of B2C
E-Commerce consumer behavior, including critical growth factors (CGFs) and critical success factors (CSFs) of E-Commerce.
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| [Education] |
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2004 Oct - 2007 Sep : PhD in Informatics, Graduate University for Advanced Studies (SOKENDAI), Kanagawa, Japan
2000 May - 2001 Dec : MSc in Information Management (3rd rank of the class), Asian Institute of Technology, Pathumthani, Thailand
1995 May - 1999 Mar : BSc in Information Technology (Magna Cum Laude, 2nd class honors), Assumption University, Bangkok, Thailand
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[Career]
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2007 Oct - present : Postdoctoral Researcher, Sonehara Laboratory, Information and Society Research Division, National Institute of Informatics, Tokyo, Japan
2007 Oct - 2008 Mar : Teaching Assistant, Kinoshita Laboratory, Kanagawa University, Kanagawa, Japan
2007 Apr - 2007 Sep : Research Assistant, Information and Society Research Division, National Institute of Informatics, Tokyo, Japan
2005 Apr - 2007 Mar : Research Assistant, Digital Cinema Project, Sonehara Laboratory, National Institute of Informatics, Tokyo, Japan
2005 Jan - 2005 Apr : Student Research Assistant, National Institute of Informatics, Tokyo, Japan
2002 Feb - 2003 Jun : Technical Consultant, BEA Systems (Thailand) Company Limited, Bangkok, Thailand
1999 May - 1999 Nov : Trainee, NetMan A/S, Sorborg, Denmark
1998 Jun - 1998 Nov : Teachnial Assistant, PC Support and Maintenance, Computing Center, Assumption University, Thailand
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| [Refereed publications, published books] |
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- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "Theoretical model of internet shopping: evidence from a survey in Japan," International Journal of Electronic Customer Relationship Management (forthcoming).
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "What are the Benefits of Continued Purchasing through the Internet? A Study of South Korean Consumers," Journal of Service Science and Management, Vol. 1 , 2008, pp. 97-106.
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "Exploring Factors Affecting the Continuance of Purchasing Behavior in Internet Shopping: Extrinsic Benefits and Intrinsic Benefits," IPSJ Journal, Vol. 49, No. 2, 2008, pp. 881-892.
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "What Keeps Online Customers Repurchasing through the Internet?," ACM SIGecom Exchange, Vol. 6, No. 2, December 2006, pp. 47-57.
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "Theoretical Model of Purchase and Repurchase in Internet Shopping: Evidence from Japanese Online Customers," in Proc. of the International Conference on Electronic Commerce (ICEC) 2007, organized by ACM SIGART and ACM SIGecom, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007, pp. 243-251.
- Kanokwan Atchariyachanvanich and Hitoshi Okada,"How Consumer Lifestyles Affect Purchasing Behavior: Evidence from Internet Shopping in Japan", Journal of Entrepreneurship Research, Vol.2, No.2, June 2007, pp. 63-78.
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, Critical success factors of internet shopping: the case of Japan, in: J. Filipe, M.S. Obaidat (Eds.), E-Business and Telecommunication Networks - ICETE 2007, Springer-Verlag (forthcoming).
- Kanokwan Atchariyachanvanich and Noboru Sonehara, "Cluster analysis of e-commerce customer profiles based on trust perception," in Proc. of the Workshop on ITeS: IT enabled Services in Conjunction with SAINT2008 (forthcoming).
- Kanokwan Atchariyachanvanich and Noboru Sonehara, "Trust Perception in Internet Shopping: Comparative Study of Customers in Japan and South Korea, in Proc. of the International Conference on Electronic Commerce 2008 (ICEC) (forthcoming).
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "Critical Success Factors of Internet Shopping in Japan: Customer-Centric and Website-Centric Perspectives," in Proc. of the International Joint Conference on e-Business and Telecommunications (ICETC) 2007, Barcelona, Spain, July 28-31, 2007, pp. 261-268.
- Kanokwan Atchariyachanvanich, Hitoshi Okada, and Noboru Sonehara, "Factors Affecting Customers' Intention to Repurchase in Internet Shopping: Extrinsic Benefits and Intrinsic Benefits," in Proc. of the IEEE International Conference on Engineering, Services and Knowledge Management (the Management Track of IEEE WiCOM2007), Shanghai, China, September 21-25, 2007, pp. 3449-3452.
- Kanokwan Atchariyachanvanich and Noboru Sonehara, "A Research Framework of Trust in Electronic Commerce," in Proc. of the First Workshop on Information Credibility on the Web (WICOW), Miyazaki, Japan, April 19, 2007, pp. 17-24.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "A Study on Factors Affecting the Purchasing Process of Online Shopping: A Survey in China & Japan," in Proc. of the 7th Asia Pacific Industrial Engineering and Management Systems Conference, Bangkok, Thailand, December 17-20, 2006, pp. 2279-2286.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "An Empirical Study on Factors Affecting the Success and Growth of Electronic Commerce," in Proc. of the 13th European Conference on Information Technology Evaluation, University of Genoa, Italy, September 28-29, 2006, pp. 31-40.
- Waranya Atchariyachanvanich and Kanokwan Atchariyachanvanich, "The Roles of IT in the Conduct of Modern Monetary Policy," in Global Information Technology and Competitive Financial Alliances, Kurihara, Takaya and Yamori, Ed. United States: Idea Group Inc., 2006, pp. 239-256.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "A Cross-Country Comparative Study on Technological & Infrastructure Factors as the Critical Growth Factors of E-Commerce," in Proc. of the 2005 IEEE International Conference on Services Systems and Services Management (ICSSSM'05), Chongqing, China, June 13-15, 2005, pp. 730-734.
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| [Other publications] |
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- Kanokwan Atchariyachanvanich and Noboru Sonehara, "Critical success factors of electronic commerce: issue of trust," IEICE Technical Report, SITE Vol. 107, No. 490, 2007, pp. 19-22.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "A Study on Factors Affecting the Success of Electronic Commerce," NII Open House, Poster session, June 8-9, 2006.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "Exploring the Socioeconomic Factors Associated with the Growth of Electronic Commerce: Evidence from Cross-Country Data", in Proc. of the Eighth International Conference on International Society for Intercommunication of New Ideas (ISINI'05), Wageningen, The Netherlands, August 24-27, 2005
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "Socio-economic Factors Affecting the Growth Rate of Electronic Commerce: Evidence from Cross-Country Data," in Proc. of the International Conference on ICT Policy, Canberra, Australia, August 8, 2005.
- Kanokwan Atchariyachanvanich and Hitoshi Okada, "Critical Growth Factors of E-Commerce", IEICE Technical Report, Vol.104, No.662, SITE2004-24, pp.1-6.
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| [Speeches and oral presentations] |
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- "Critical Success Factors of E-Commerce", Asia Digital Divide: TTC meeting held at Fukuoka, June 7, 2008.
- "電子商取引におけるWebサイトの信頼性", 経営情報学会２００７年度秋季全国研究発表大, September 18, 2007.
- "Research Activities and Student Life," NII Open House, Conference Room, National Center of Science, June 5, 2008.
- "The Success Factors of e-Commerce", International Congress on Innovative IT-enabled Services (ITeS) in the New Economy-- Web2.0 Services and e-finance, organized by Chunhua Institute of Economic Research, National Sun Yat-sen University, at Shih Chien University, Taipei, February 2, 2007.
- "Research Activities and Student Life," NII Open House, Hitotsubashi Memorial Hall, June 3, 2005.
- "Critical Success Factors of E-Commerce: External Factors beyond the corporate perspective" held at
NAC2005 NSTDA Annual Conference S&T in Thailand: Towards the Molecular Economy (presented via Net Meeting), Mar 29, 2005.
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| [Activities] |
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- 2006 May - 2007 April : Student committee of 2007 Student Seminar, the Graduate University for Advanced Studies (SOKENDAI), Japan
- 1996 May - 1998 March: Head of Counseling Division of Science and Technology Student Committee (STSC), Assumption University, Thailand
- 1997 January: Table tennis athlete of Assumption University participated in the University Games of Thailand
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| [Competitive scholarships] |
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- National Institute of Informatics (NII) Scholarship, Tokyo, Japan (2004 Oct - 2007 Sept)
- Royal Thai Government Fellowship, Asian Institute of Technology, Thailand (2001 Jan - 2001 Dec )
- Internatinal Association for the Exchange of Students for the Technical Experience Internship (IAESTE) (1999 May - 1999 Nov)
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